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After years of being raved about by marketers, QR Codes have finally started gaining momentum. Given that the number of US households with users who scanned QR Codes on a smartphone in the year is estimated to be 9.8 million (Statista), it looks like the efforts of marketers all around the world have managed to uncover the real potential of QR Codes successfully.

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How to use QR Codes in retail stores

QR Codes increase traffic to the website

QR Codes can be used to link to a website&#;s landing page when scanned. Retail marketers can use this technique to drive traffic to the business&#; store page to make the purchase easier for customers. Businesses can easily achieve this by adding a &#;scan to learn more,&#; call to action.

Here&#;s a guide to choosing the best QR Code Generator for retail.

Scan QR Codes to make a call or send an

QR Codes can be used to help customers make quick calls to customer support services of the retailer. They can also be used to send preset text messages and emails that are drafted and ready to send with the recipient as well as the subject line already added. All the user has to do is hit the send button.

Scan a QR Code to reveal discount offers and coupons

Another appealing way of using QR Codes in the retail industry is to link your discount coupons and offers to the QR Code and combine it with an advertising slogan or tagline that compels customers to scan your QR Codes. For example, if you sell Lightroom presets, you can give customers a discount on their first purchase.

QR Codes for signing up to newsletters, product notifications, and feedback forms

QR Codes linked to sign-up forms are useful for retailers to gather customer emails and contact details. This type of lead generation can help a business keep its customers updated continuously. Customers, in particular, can be updated about the availability of products and new launches. While sending out update emails in bulk, follow good practices, such as personalizing them, making them more interactive, etc. Alternatively, retailers can link QR Codes to feedback forms that help in tracking and understanding customer behavior and patterns.

Related: Created a form using a third party application? You can link the form to a QR Code using Uniqode. For instance, here&#;s how to make a QR Code for Microsoft Forms.

Scan retail QR Code to view the store location on maps

Retailers can print QR Codes on display ads and help customers navigate to the nearest outlet through Google Maps. Alternatively, you can connect QR Codes to an indoor navigation map to help in navigating to a specific section within the store.

To print QR Codes in bulk, retailers can also make use of an API to automate the process of creating QR Codes and integrate it into their solution.

Create QR using API

QR Codes for Increased Social Media Visibility

Increase your visibility on social media by linking your QR Codes to social media profiles. QR Codes driving users to social media is an excellent way to gain more likes, shares, and subscribers.

Bonus: Find out how a Twitter QR Code elevates engagement levels in your retail store

QR Codes on products to boost app downloads

Providing QR Codes on Product Packaging and linking them to the app download page is a simple yet effective technique of encouraging downloads.

Another fascinating application of the QR Code is its usage as virtual business cards to share contact information. Rather than providing contact details on your offline display ads, a better way of sharing contact details is to link them with your QR Codes. It&#;s a tool that sales professionals in retail can leverage. QR Codes are more appealing and reduce the chances of taking down the contact details wrongly.

Looking to create a customized QR Code for your business?

QR Code retail examples: Brands using QR Codes successfully in retail stores

Wondering how QR Codes can find successful applications in retail stores across the globe despite the differences in ideologies and customer buying patterns? The key to creating a successful QR code marketing campaign is to personalize the strategy based on location. Here&#;s how the pioneer brands are doing it right for their respective regions-:

How American brands use QR codes in retail-

1. QR Codes on Product Packaging as used by Heinz

Since we have now reached : the year of QR Codes, we can see QR Codes taking over every brand&#;s product packaging. The concept of product packaging in is no more just placing your product in a package box labeled with your brand name but much more than that. Embedding QR Codes on product packages make for a meaningful addition to your product when you use it to reveal product-specific offers and discount packages rather than just redirecting users to the product information page.

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Heinz added QR Codes to their product packages when they introduced environment-friendly packaging. Scanning these QR Codes led customers to an online green trivia quiz.

2. Ralph Lauren leverages QR Codes on offline ads

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In addition to the typical big-box retailers, even the niche popular luxury retail brands such as Ralph Lauren have been implementing QR codes in offline ads like posters on display windows and magazine ads for almost a decade now.

3. Use QR Codes for cashless payments just like Walmart!

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Retail giants like Walmart and Target were among the first brick-and-mortar retailers to implement in-store QR Codes for facilitating quick cashless payment systems. These payment systems helped attract more millennials who liked the idea of being able to shop without having to carry cash around at all times.

How European brands use retail QR Codes-

4. Scan QR Codes in-store and get products delivered at your door-step with Decathlon&#;s &#;Scan & Go&#; app

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Ever since the inception of QR Codes, retailers have been trying to find new ways of implementing QR codes to improve customer engagement and in-store experience with proper delivery management. One such implementation is that of deploying QR Codes on receipts for the items purchased and price tags attached to products.

Decathlon used this idea of deploying QR codes on price tags when they introduced an app that helped customers skip waiting in long queues with its &#;Scan and Go&#; feature. The app helped customers to scan QR codes on price tags and make payments directly from the app.

5. QR Codes used by Lacoste for improved customer experience

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Lacoste is one such retail brand that realized the potential of QR Codes way back in . The famous French retail brand added a personal touch to its regular print ads by combining it with custom QR codes. This initiative helped the retailer in creating a personalized mobile magazine that lets the users watch videos of lookbooks from the fall collection and also make a purchase from the clothing line with their &#;Scan to shop&#; feature.

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Lacoste also introduced the &#;Lacoste Championship&#; as a way of increasing customer engagement within the retail store.

You might also like: How to increase engagement using a TikTok QR Code

How Asian brands use QR codes in retail-

6. QR Codes in Pop up Stores for promoting new launches &#; Innisfree

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A recent use-case example of QR Codes in Pop up stores is when Innisfree used QR Codes in its Pop up stores in Malaysia to promote the newly launched product line of  Green tea seed serum.

Why retailers are flocking to QR Codes

Cost-effective

QR Codes are not very heavy on the pocket to implement even for smaller retail stores.  For smaller businesses, using QR Codes is a way of making it easier for customers to connect.

High Versatility

QR Codes are highly versatile and can be applied in various use-cases as we&#;ve already seen above but not limited to those. QR Codes have a variety of use-cases across all industries which have already been tried and proven successful.

See QR Code use-cases in proximity marketing

Ease of implementation

QR Codes get effortlessly deployed within your traditional marketing campaigns such as posters, billboards, or even magazine ads. Native QR Code scanning capabilities on the latest Android and iOS phones have also made it easier for customers to scan these QR Codes and access the offerings of these campaigns.

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Additional reading:
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Measurable results

QR Codes also provide the capability to track the number of times they have been scanned thereby making it possible for businesses to track and measure the effectiveness of their QR Code campaigns.

Uniqode&#;s QR Code marketing solution provides advanced analytics to track and measure campaigns that would give your retail marketing strategies an edge over that of competitors.

Read this how to create a trackable QR Code and monitor scan data guide to learn more.

Crowd Appeal

Owing to the kind of innovations in QR Codes implementation that we have seen in the past few years, we now have dynamic QR Codes, QR Codes with logos, QR Code games, and so on, which are quite appealing to the millennials.

Stay ahead of the competition

Since QR Codes have been around for more than a decade now, there is already a considerable share of larger retailers that have successfully started the use of QR Code campaigns. This makes it even more crucial for the rest of the market to keep up with the technology trend to stay well with the market competition.

Most retailer marketers though are still using static QR Codes. But static QR Codes have limitations like not allowing you to change the URLs once they have been set. Platforms such as Uniqode provide a dynamic QR Code Generator with features like the ability to change URLs and reuse the same QR Codes.

Who is scanning QR Codes?

The number of smartphone users in is forecasted to be 2.5 billion. Now that the latest Android and iOS phones are providing an in-built feature to scan QR codes from within the camera app, it has become a hassle-free task for consumers with a smartphone.

Here&#;s how you can scan QR Codes without an app.

With the number of QR coupons redeemed via mobile expected to reach 5.3 million by , now is the right time for retailers to implement QR codes in retail stores.

Frequently Asked Questions

1. How to use QR Codes to checkout in retail?

QR Codes in shops can be used for quick payments at the checkout counter. Several platforms such as Walmart, PayPal, and IKEA offer QR Code payments for quick checkouts. 

To use QR Codes for checkout, simply scan the QR Code provided at the checkout counter. The total money gets deducted from the digital wallet attached to the user&#;s bank account.

2. What problems do QR Codes in retail solve?

QR Codes can be used for a handful of reasons in retail &#;

1. Quick checkout to avoid standing in long queues
2. Cost-effective method to collect feedback and review 
3. Learn more about any product&#;s manufacturing process and ingredients by placing QR Codes on the package 
4. QR Codes on store aisles to get in touch with store executives 
5. Track and analyze QR Codes to fine-tune any existing campaign or roll out a new one 
6. Send out offers based on the crowd and timing of the day

3. What is the use of QR Codes in retail?

QR Codes in retail can be used for &#;

1. Cashless payments 
2. Product packaging 
3. Marketing campaigns 
4. Social media footfall 
5. Initiation of customer executive engagement
6. Feedback and review 
7. Loyalty programs 

4. Can I print a QR Code?

Yes, QR Codes can be printed in any of these formats &#; PNG, JPEG, EPS, or SVG. 

5. Why is my QR Code not working?

A QR Code may not be working due to the following reasons &#; 

1. Check the size and quality of the print of QR Code.
2. Test the QR Code to review the error correction level. 
3. See if the QR Code has a poor contrast ratio.
4. Scan the QR Code from a distance. Do not tilt the smartphone before scanning.
5. Examine if the QR Code is inverted.
6. Check the placement of the QR Code on the printed material.

6. Are QR Codes still relevant in ?

Yes, QR Codes are still relevant in . Most smartphones come with an in-built QR Code scanner, eliminating the need to download third-party apps to scan a QR Code. This means that most industry verticals have now jumped to QR Code technology for marketing purposes, product packaging, sharing contact information, contactless payment, and other use-cases.

Need help with QR Code campaigns for your retail store? Uniqode&#;s QR Code marketing platform provides you an end-to-end solution to all your proximity marketing needs. 

• Author Details

Author Details

Chaitra Joshi

Check out other posts by Chaitra on Uniqode! You can also explore the related posts below to help you maximize your ROI.

Around , smartphones started to come with built-in QR code scanners. 

Today, most smartphones have this functionality, giving retailers a powerful marketing tool right in their customers&#; pockets. By putting QR codes to work, they&#;re solving problems and driving sales with a simple tech-enabled resource.

Customers are putting them to work, too: data shows the use of QR codes increased from 35% in September to 83% in April .

So &#; what are QR codes, anyway? And how can brands use them to create stronger customer experiences? Below, we&#;ll cover all of this and more.

What are QR codes?

QR codes (with the QR standing for &#;quick response&#;) are machine-readable codes typically used for storing URLs or other information that can be accessed by the camera on a smartphone.

A QR code works in the same way a bar code does: it&#;s a code that can be scanned and interpreted by another device. Every QR code is made up of a number of black squares that represent pieces of information. When a smartphone camera hovers over the code, it automatically prompts more detailed information on the user&#;s screen.

As a business tool, QR codes are powerful assets for quickly sharing links or detailed information without requiring the viewer to type in a lengthy web address. By speeding up the information-gathering process, businesses offer a fast, easy way for interested parties to get access to detailed information with a simple scanning process.

Who uses QR codes?

QR codes are used by retailers in a variety of settings and contexts. 

Marketers use them in materials such as magazines, out-of-home advertisements, business cards, packaging materials, and more. Smartphone owners use QR codes to quickly access information through their mobile devices.

As a mobile-friendly tool for the &#;always on&#; consumer, data shows the use of QR codes is on the rise, too:

• According to one survey, 59% of shoppers in the US believe they will use QR codes permanently.
• In the same survey, 54% of shoppers aged 18 to 19 reported using QR codes at least once in the past three months.
• In , 5.3 billion QR coupons were scanned, compared to just 1.3 billion in .
• 11 million people around the globe scanned a QR code in .
• 18.8% of US and UK consumers strongly agree they&#;re seeing an increase in QR code use.

Ways to use QR codes in retail marketing

QR codes not only make purchasing faster for your customers, but they can be used for many other purposes, too. Let&#;s look at a few ways you can use QR codes to boost your retail marketing efforts.

1. Direct customers to your website

QR codes present the perfect opportunity to direct your customers to a strategic landing page. Doing so encourages a potential customer to take a very specific action that moves them deeper into the customer journey, as the code directs the user to a page with a relevant call to action and next steps.

With the ability to link users to a specific page on your website, you can direct your customers to detailed product information, help them make a purchase, teach them more about your brand, walk them through instructions, and so much more.

For example: Lumi ID, a QR-code-powered product by packaging company Lumi, allows brands to share information like recycling instructions with customers via a QR code that&#;s printed directly onto branded shipping boxes.

&#; PRO TIP: When using QR codes, make sure to deploy unique, trackable links (also known as UTMs) so you can accurately measure the impact your QR-code-powered marketing efforts have on conversions.

2. Gather data from customers

With the current changing data privacy policies from tech giants like Facebook and Google, third-party data is largely off the table in . That&#;s where first-party data comes in. This data comes right from the source: your customers.

Collecting first-party data is simple with QR codes, as they become the digital touchpoint for your brand by tracking customer behavior from pre-purchase to post-purchase. Use QR codes as contactless feedback forms to understand customer behavior and feedback better.

What&#;s more, you can use the collected first-party data to retarget the same customers on social media and via search engines, which greatly reduces the need to rely on costly third-party data.

A great example of this can be seen from beverage brand Aura Bora, which uses QR codes to both empower customers and increase sales. It sends its most engaged customers a fridge magnet with a QR code that, when scanned, leads directly to a personalized replenishment cart, automatically populated with the customer&#;s recent orders. In one click, the customer can immediately check out and refill their fridge. 

Not only does this drive more repeat sales, it also adds a valuable (and repetitive) touchpoint for the brand&#;s most loyal customers. 

3. Offer discounts

Holiday season or not, your customers will always love discounts. It&#;s science. 

Shopcodes are one way to use QR codes wherever you advertise your Shopify store offline: in packaging inserts, on posters, in direct mail pieces, window displays, etc. With Shopcodes, instead of manually typing in your website&#;s URL on their mobile devices, shoppers are taken directly to the product in your Shopify store.

You can use a discount paired with this approach to incentivize the action you&#;re asking the reader to take.

4. Encourage customers to leave product reviews

97.7% of consumers read reviews before making an online purchase, and one study reveals that consumers are now more likely to write a review than ever before: 72% of US consumers have written a review for a local business (up from just 66% in .)

So what&#;s stopping your customers from writing a review? In a word: convenience. 

This is where a QR code comes in. If you&#;re selling a physical product, include a QR code on the product&#;s price tag, along with instructions on how to use it. With a simple smartphone scan, the customer can then be directed right to the page where they can review the product.

5. Connect with shoppers via store window displays

You can digitize window shopping for your customers with the use of QR codes. 

By placing QR codes with targeted CTAs in your retail store&#;s windows, you can invite potential customers to browse your products without ever stepping foot in your store. To further incentivize these window shoppers and get them off the sidewalk and in your door, you could even include special offers on a first purchase, like a &#;Scan to get 10% off your first in-store purchase.&#;

&#; PRO TIP: QR codes posted in shop windows can help you sell even when your store isn&#;t open by directing people to your online store. Use Shopcodes to make QR codes for product pages, and measure how many online sales your QR code influenced through Shopify analytics.

6. Turn your customers into repeat customers 

Convenience is one of the biggest factors that creates recurring orders for your brand. QR codes can help boost customer loyalty and retention by simplifying historically frustrating or time-consuming tasks, such as:

• Reordering frequent-use products
• Quickly paying for products 
• Sharing instructional insights or how-to material
• Giving detailed product information to shoppers who prefer researching products in-store

Reduce friction in the customer experience by leveraging time-saving QR codes that speed up these processes.

7. Retain interested shoppers

Do you have items that sold out before you could restock? Place a QR code in front of any product that&#;s temporarily out of stock with a CTA to &#;Scan to view similar items.&#; While one item may not be available, you can promote other similar offerings and invite your shoppers to explore related products you do have on hand.

If you don&#;t have any similar offerings, consider using a QR code that invites the shopper to share an address, social media profile, or number so you can notify them when the item is in stock again.

&#; GET STARTED: Use trusted Shopify apps like Back In Stock to send shoppers or SMS updates when you restock a product.

Pitfalls to avoid with QR codes

QR codes are an extremely valuable asset for retailers, but there are some pitfalls to be mindful of as you put them to work. 

Sizing issues 

While most of the latest smartphones have built-in advanced QR codes scanners, they can still run into autofocus issues. Having a code printed too small will make it difficult for your customers to scan, which is the most important element for QR codes to work. On the flip side, having it too large exposes it to the risk of disfiguring the code.

To counter this issue, find the optimal size for your printed QR codes. Generally, the minimum size should be two inches by two inches. If you have to keep the size small, limit the data you&#;re including and avoid further customizations, like logo placement.

You can also take cues from external factors like the media used and the distance between the code and the scanner to find the perfect printing size. To find the ideal size of your QR code, calculate the average distance between the QR Code and the scanner and divide it by 10. 

For example: if your QR code will usually be scanned at a distance of five meters, your QR code should at least be 50 centimeters square.

Last, but not least, scan the code yourself first to make sure it&#;s working well.

Pointing users to suboptimal pages 

The primary devices used to scan QR codes are smartphones, which is why your QR codes should link only to optimized and mobile-responsive web pages.

An optimized page includes many factors: 

• Clear call to action. If your QR code links to a page with no call to action, or worse, multiple calls to action, the chances of conversion become slim. Create a specifically targeted CTA based on your business goals, like &#;Buy now&#; or &#;Read more,&#; instead of sending your customers to a page with scattered information.
• Engaging user interface. Just like a high-converting product website, your landing page should be easy to navigate. If your customers can&#;t get to what they&#;re looking for, you&#;ll see a sharp increase in the bounce rate of the landing pages. 
• Clean design. Create your landing page as clutter-free as possible. Again, QR codes allow you to get your customers to take one specific action. Your page design should make it easier for them to get to the final action.

Sending users to pages that auto-play media

Most QR codes are scanned in public places. In such a scenario, getting blasted with a sudden loud noise, music, or sound that auto-plays is the last thing people want. Another issue with auto-play media: if the code is being scanned at a place with slow internet connectivity, your customer might not even get to the media. 

The solution is to avoid using auto-play media files like video or audio. Instead, replace it with engaging website copy. If you have to include a media file, do it with prior warning so your users can adjust the volume or include a video with captions but no sound. 

Placing the code at improper locations 

Just like the size of the QR code, its location is fundamental. Placing a QR code in a television advertisement would be a bad idea&#;your users won&#;t be able to use the QR code in such a scenario, as it will be off-screen before they can scan it. The same goes for billboards and other out-of-home advertising placements: Location matters when it comes to QR codes.

Two things to watch for as you place your QR codes:

1. Inaccessible network. QR codes work by redirecting users to a specific webpage. If you&#;ve placed the code in an area with no internet connectivity, your customers won&#;t be able to benefit from the code.
2. Too far from the scanner. Keep your QR code accessible by placing it at a distance that can be easily scanned by users.

Examples of innovative uses of QR codes

Ready to see some examples from brands using QR codes in interesting, innovative ways? We&#;ve got you covered.

Rose City Goods

Rose City Goods is a sustainable lifestyle brand creating home decor items. It leverages QR codes alongside attractive window display items to boost its sales. 

Christie Pinese, founder of Rose City Goods, shares the importance of using QR codes in her retail store: 

Rose City Goods uses QR codes to help customers find what they like and then purchase those products hassle-free. It links their QR codes back to its Shopify store, where the customer can explore the full product catalog and find featured items.

Rose City Goods saw direct benefits by deploying QR codes in its marketing strategy, such as:

• Increased sales and website traffic 
• Customers able to find and identify items they like more quickly
• Reduced working hours for employees due to proactively answering customers&#; questions

KOTN

KOTN, a sustainable clothing retailer, is placing QR codes on its products&#; in-store hang tags. The idea is to provide its customers with an integrated shopping experience by bringing online and offline shopping together. 

This integration helps shoppers in a scenario where their desired variant of a product is out of stock in-store but is available online. They can easily scan the product&#;s QR code and make the purchase online. Here, using QR codes removes the hassle of visiting the brand&#;s online store and manually finding the item they&#;re interested in. 

This creates an in-store shopping journey that supports showrooming, rather than passively moving about a store. 

It also lets you track and measure online sales influenced by store visits. Without the QR codes, the direct search of KOTN in Google wouldn&#;t show how that customer discovered the product in-store. But with the QR codes, the brand can precisely understand how in-store product discovery impacts online sales. If you have more than one store, remember to use UTM parameters to accurately track the online sales source.

&#; PRO TIP: If you use Shopcodes, view the Sales attributed to marketing report in Shopify admin to see the number of online sales made via QR codes, along with the gross and net revenue of those sales.

Telfar

Bag brand Telfar recently introduced Telfar TV, a 24-hour broadcast network that affords viewers the chance to grab one of their sought-after handbags. When live, a QR code appears for one minute as a direct checkout option.

In this way, it&#;s leveraging the scarcity and exclusivity of its product line, but using technology to offer interested buyers an interactive, engaging way to buy limited-edition items.

Haus

Alcohol brand Haus uses QR codes on its product packaging to build deeper connections with customers. On-bottle codes direct customers to recipe ideas, curated playlists, and more information about those products, creating a rich, detailed experience. 

By bringing customers into the fold with this information, customers get the chance to learn more about the company&#;s culture and brand values, as well as creative ways to use the product for maximum enjoyment.

Moscot

Moscot, a luxury eyewear brand, leverages QR codes to lead window shoppers to try its 3D virtual try-on experience. For a product like eyeglasses, this is extremely useful, as it allows customers to see if the design of the glasses suits their face shape. Introducing the AR try-on increased Moscot&#;s revenue by 174%.

Now, the brand has taken this further by placing QR codes for virtual try-on in its window displays. This strategy helps Moscot track and measure how its stores influence online sales and get a better understanding of its customers&#; behavior.

How to get started with QR codes for your business

QR codes can become incredible assets for your brand if you use them correctly. Start by identifying the functional uses of QR codes you can leverage for your brand, and once you&#;re clear on how you&#;ll deploy them, you can use our free QR code generator to get started with creating a digital touchpoint for your brand.

For help with growing your ecommerce store with QR codes, partner with Shopify experts to build the perfect marketing solutions for your business.

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QR codes in retail FAQ

How do QR codes work in retail?

QR codes can be used in retail to provide customers with information about products and services. For example, a QR code can be used to display a product&#;s price, description, and availability. QR codes can also be used to create loyalty programs and coupons.

What is QR in retail merchandising?

QR stands for quick response. In retail merchandising, QR codes are used as a way to track inventory and provide customer information. When a customer scans a QR code with their smartphone, they can access product information, pricing, and availability.

What stores use QR codes?

QR codes can be found on products in stores such as Target, Walmart, and Best Buy.

Are QR codes used in supermarkets?

Yes, QR codes are used in supermarkets.

For more information, please visit Cordless Handheld Barcode Scanner.