The Ultimate Guide to Choosing Custom Paper Packaging

It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product.

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The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and your competitors — and that’s just the beginning.

To understand why packaging is so important, you have to understand what your packaging communicates. There are a few fundamental elements of your product packaging: shape, design, materials, colors, and text. Each element communicates something about your brand both on its own and in relation to the entire package. These are things like:

• Your brand’s voice and values.
• Who your product is marketed to.
• What your product does.

Your packaging also inherently communicates other things, such as its market value and — strange as it may seem — who the consumer can become if they use the product.

Ultimately, product packaging is about marketing. The way you choose to design your packaging will help consumers differentiate between your products and other similar products and assist you in building brand recognition over time.

Well-designed packaging can also sway consumer behavior in your favor. For example, 72% of consumers say that the way a product is packaged affects their purchasing decision, with even more (81%) saying it influences their gift selections.

If you acknowledge packaging for what it is — an ad for your product that lives right with it on the shelf — it becomes clear that there’s no room for error. Good packaging can make a noticeable difference on your bottom line, and it’s up to you to ensure that you end up with packaging that sells.

Read on to learn everything you want to know about picking the perfect packaging for your product. We’ll cover the types of packages and boxes you should consider, custom print effects, how to communicate your ideas to your printer, and more. 

Determining the Basics of Your Package Design

Before you can select the best packaging for your product, you need to make some decisions up front. Start with these questions to help narrow down your options and clarify what direction you should go in:

1. What material do you want to use?

Your choice of material is one of the most important parts of your packaging design. Whether you go the paper or plastic route depends on your brand’s style and the product itself, though keep in mind that, overwhelmingly, consumers prefer paper packaging. 68% of consumers say they’re more likely to choose a product in a paper or cardboard package versus a plastic package, and 63% say paper packaging makes a product seem more high-quality.

2. How will your product be transported?

Durability is tantamount to successful packaging, and function and ease of transport should be considered when coming up with your package design. You don’t want to design original and eye-popping packaging only to have it lose its shape before it gets to its end location.

3. What is your budget?

As with most marketing strategies, budget is going to have a big impact on what you can and cannot do. When coming up with your spending limit, make sure to budget not just for the packaging itself but also for the creative work that goes into designing it.

4. What will appeal to your desired customers?

This is one of the biggest areas you need to define when coming up with your packaging plan. From the materials to the colors, each aspect of your packaging needs to be optimized to appeal to its intended audience. Spend time researching what will make the biggest impact with your key demographics and incorporate your findings into your final design.

12 Package Styles

There is no shortage of styles when it comes to packaging. Choose one that aligns with your answers to the questions in the last section, and that works well with the size and shape of your product as well as the overall presentation that you are going for. Here are

1. Straight Tuck End

Versatile and easy to assemble, Straight Tuck End (STE) boxes are an excellent option for streamlined packaging. Fold/tuck closures on both sides make for a simple and effective seal. Closures are positioned toward the back and blend seamlessly along the edges to maintain a clear design across the entire box.

2. Reverse Tuck End

Reverse Tuck End (RTE) boxes are similar in style to STE boxes, but instead of both closures sealing in the back the top closure seals in the front. The alternating closures enhance the durability of the seal, making RTEs good choices for heavier items or those that may shift around in transit.

3. Display Box

Display boxes come in a range of sizes and shapes to help your products stand out on the shelves. Optimize your display box to best fit your product, your display area, or both, with plenty of options for ensuring that your products are both well protected and well positioned to sell.  

4. Gable Bags and Box

One of the leaders in luxury packaging, gable bags, and boxes feature a steady structure and a tuck-in front closure that helps them come together easily and stay closed. Use Gable Bags and Boxes for product packaging or display.

5. Four Corner Beer

Four corner beer packaging — which includes a tray and a box with a lid — features a classic four-corner design wherein each side folds inward to hold its shape. This structure is ideal for carrying and storage, and it also makes for stylish on-counter displays.

6. Six Corner Beer

The six corner beer is a riff on standard four corner beer packaging, consisting of a four-fold box and a two-fold lid that easily slips over the box when folded down. Boxes can be shipped flat for practical storage and put together on site.

7. Sleeve

A sleeve box uses a dual part structure to create a highly durable packaging solution. Double wall tray inserts slide effortlessly into a folding carton that envelops the insert on all sides. Trays can be opened at either end and are securely fitted to prevent them from slipping out when you don’t want them to.

8. Pillow Box

It’s easy to see how the pillow box got its name. These basic cartons are easy to assemble, with a one-piece design and foldover closures on each end. While not great for stacking, pillow boxes make for innovative product and gift packaging.

9. Foot Lock

Also known as the walker lock, foot lock trays feature a traditional male-female lock design that ensures stability once constructed. Features four fixed flaps that hold together separately from the main lock design. Good for storing and organizing large inventories and heavy items.

10. 1-2-3 Bottom (aka Snap Lock)

1-2-3 bottom boxes also called snap lockboxes, offer a similar look to tuck end boxes with additional bottom strength security provided by interlocking closures. Additional locks or friction can be applied to the boxes for increased durability.

11. Hexagon/Octagon

For those who want to get a bit more creative with the shape of their packaging, hexagon and octagon boxes offer similar security to square, rectangular, and pillow boxes, plus a stand-out silhouette. Despite their unique shape, hexagon and octagon boxes can be folded flat for storage and are a good fit for a wide variety of products.

13. Literature Shipper

Literature shipper boxes are lightweight but strong, making them sturdy options for shipping large quantities of books, product samples, brochures, and more. An outside front flap enclosure makes for easy opening and closing and lends structural support where it’s needed most.

Custom Packaging

All of our packaging solutions and designs can be completely customized to fit both your product and your brand. Companies across a wide variety of industries are using custom packaging as an innovative way to add a distinct touch to their products, particularly products that look similar from manufacturer to manufacture.

Custom packaging can enhance the entire experience of your product for a consumer. In the cannabis industry, for example, recently formed companies who want to get ahead of their competitors on the market with custom packaging that plays around with structure, design, and even smell. Digitally produced packaging components help ensure that branding doesn’t interfere with regulatory labeling requirements, while modern design techniques and packaging shapes help redefine cannabis and what it means to purchase it.

Another industry taking custom packaging to the next level is mail subscription boxes. Companies that offer monthly or quarterly product selections for consumers are shipping focused — meaning their packaging has to be durable and can’t vary too much in shape. To stand out, many subscription boxes play around heavily with design, custom creating boxes for each shipment so that recipients are as intrigued by the package they receive as they are about what is inside of it.

And perhaps nowhere are we seeing more expressive custom packaging than among e-commerce companies. Online-only stores rely on their packaging for both efficient shipping and to enhance the value of their brand, which can be difficult to convey in a website. By getting creative with their packaging, e-commerce companies help build a brand identity off of the web — a major objective for products that you aren’t going to just come across in a store’s aisle.

Custom Print Effects

The only limit to a company’s creativity with their packaging is their imagination. Today’s custom print effects can make pretty much any packaging idea come to life quickly and affordably. Learn a bit more about our custom print effects and how to turn your dream packaging design into a reality.

Ink Effects

Custom ink effects add a ton of personality to your brand packaging and are incredibly useful for maintaining a cohesive marketing message across various brand materials.

Think beyond the standard CMYK process when selecting colors for your product packaging. Custom ink and coating is a relatively simply printing effect that uses a variety of specialty inks to make your product pop. Custom inks include metallics, and scratch-and-sniff scented varieties.

Die Cutting

Die cutting adds depth and texture to your packaging with special effects that help you communicate key ideas about your brand and your products. Die cut shapes are created with custom made cutters (think of a steel cookie cutter) that result in finely detailed, sharp edge designs that can augment all of your packagings or call attention to one distinct part of it. Die cuts can also be made digitally.

Other Special Print Effects

Beyond the basics are those effects that don’t fit neatly into a specific category. These include:

• Foil Stamping. Heat meets pressure for a dye-process that adds a luxurious touch to any package. Heated foil is pressed on to the surface and preserved in place with a unique pressure process. Can be used on its own or combined with embossing for a three-dimensional effect. Various types of foil can be used, including metallics, woodgrains, and holograms.
• Embossing. The embossing process brings texture to your packaging with words and designs subtly popping off the package for a truly eye-catching look. The embossment can be the same color as the rest of the packaging, or dies — including lavish metallic foils — can be used to enhance the look even more.
• Spot UV Printing. With Spot UV, ultra-violet light is used to cure a glossy ink or coating on your packaging. The result is a shiny print effect that is excellent for highlighting key text on your packagings, such as your logo or the name of your product.

The sky’s the limit when it comes to your custom print effect options. Work with our design team for creative solutions to any effects you may want to add.

Questions Your Printer Will Ask

Your printer is the one responsible for taking your packaging ideas and turning it in to a completed product. As such, packaging design is mostly a collaborative effort. Be prepared to answer key questions that will help your printer establish guidelines for your packaging and ensure that the package you picture in your mind is what you end up with.

Question 1: What are the exact dimensions of your product?

The most important thing about your package is that your product fits inside of it. While package sizes can certainly extend far beyond the dimensions of your product, this answer will establish the minimum size of your packaging and may suggest that your product would work better in some box structures better than others.

Question 2: Is this a one-time use box, or something you’re going to use repeatedly?

You’re going to want a different box for packaging that’s used often (such as a box of cards) versus packaging that’s used just once (such as a box for shipping). Your answer to this question helps to establish the structure and the substrates (materials) that make up the basis of your packaging design.

Question 3: How heavy is the item you will be putting inside the package?

Similar to your product’s dimensions and the use frequency of the package, the weight of your product is going to have an effect on the structure and materials your printer uses. For example, if your product is heavy you may need corrugated paper rather than a folding carton to ensure that everything stays in place.

Question 4: Is there some commonality between different products that need packages?

You can save a lot of money by ordering one box for various products and customizing them with labels, stickers, or print effects. Various color swatches can also be used to differentiate different products on the shelf while using only one box structure. If you and your printer can find a commonality, you can simplify the packaging process by ordering more boxes from the start and then working to distinguish between them later on.

Question 5: What do you want your box to do?

This question is a biggie. Considerations for your packaging will differ depending on if your package will sit on the shelf or display table or if it’s going to be going through the mail.

Question 6: What coatings/textures do you want?

Custom print effects are incredibly versatile, but not all effects work with all printing processes. You’ll want to know what sorts of custom inks, coatings, textures, etc. you want for your package before you finalize your box order.

Question 7: What shape of box do you want?

By this point, your printer will know more than enough about your package requirements to help you narrow down an ideal shape. If you don’t want a standard square or rectangle, consider custom box options such as pillow boxes, hexagons, or other unique shapes.

Question 8: Do you need your packaging to fold?

If you’re going to be putting together packaging on site it’s a good idea to order boxes that fold for easy shipping and storage. It’s also good for your bottom-line since flat boxes are considerably cheaper to ship. It’s important to note however that some folding boxes cannot support as much weight as their non-folding counterparts. You may need to change the base enclosure to accommodate a heavier item.

Be ready with answers to these questions before you first speak with your printer. The same goes for any other specific requirements you have that will be related to your ultimate package structure and design.

Considerations for Designing the Perfect Package

Your packaging needs to serve a lot of purposes — both function-related and style-related. Designing the perfect package comes down to making smart decisions about not just what you want your product packaging to do but what you want it to say (and within your company’s budget, no less).

There is no such thing as one-size-fits-all packaging that works for every product and every brand. What there is, however, is perfect packaging for your product and your brand. Here’s how to figure out what that is:

Start with your product.

It’s the reason you’re designing packaging in the first place, after all. Your packaging needs to be optimized to fit and sell your product — not the other way around. In addition to customizing for fit and design, don’t forget to factor in how your packaging will travel and store.

Look at what your competitors are doing.

It’s a good idea to look at strong brand contenders in your industry to see what they’re doing with their packaging, not to steal their design but to identify some key features that make their packaging so effective. These will include companies that are selling similar products to your own as well as companies who are selling in similar environments. What are they doing that’s working, and how can you use those strengths to inspire your own design?

Consider your customer.

Well-developed customer personas can help you establish everything from what grabs your customers’ eyes on the shelves to the packaging materials they’re most likely to gravitate towards. The customers are the “end users” of your packaging, so you need to make sure to appeal to them with each detail.

Don’t forget about any packaging requirements.

If you have certain labeling that needs to be included on your packaging, incorporate it into your overall design so it doesn’t look like an afterthought. This helps you create one cohesive design instead of a package of competing parts.

Get results and feedback.

It’s okay if you don’t get it right on the first try. While it’s important to maintain your packaging over time for an established brand identity, you don’t want to hold on to a packaging style that’s not working for you. Try to create opportunities for clear feedback from your customer base on whether they like your packaging and what they like about it (or alternately, what they don’t).

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Great packaging design is crucial for the success of your business. You should be putting as much thought into it as you did design your product itself, with an eye toward additional functional considerations like durability and transportability.

A big part of creating the right package is working with the right printer. Printing for Less is an industry leader and has been helping businesses create standout custom packaging since .

Ready to take the next step? us at or give us a call at 800-930- to get to work today on your perfect packaging.

Drawing on over a quarter of a century of successful custom packaging design, printing, and manufacture across a range of industries, we share our best advice for choosing the right packaging for your products

Creating the perfect custom packaging for your products is a crucial aspect of branding and marketing. The right packaging can make your products stand out, generate interest, and ultimately lead to increased sales. In this comprehensive guide, we will explore the various factors you need to consider when choosing the best custom packaging style for your products.

Understand the purpose of your packaging

Before diving into the design process, it's essential to understand the overall purpose of your packaging. While in the most basic sense, the primary function of packaging is to protect the product during transportation and storage, printed packaging is also a golden opportunity for branding and communication. Packaging serves as a powerful marketing tool, helping to create a memorable brand experience and showcase the product's unique features. So, there's more to it than you might think at first. If you want to maximize the possibilities to create effective packaging, consider the following factors:

Product protection

You should design your packaging with the product's fragility, weight, and size in mind. For fragile items, invest in strong materials such as corrugated card stock and additional protective inserts—which may also be made of card and paper or alternative materials such as foam, molded PVC, and fabric—to make sure the product arrives undamaged. Also, consider the product's weight when choosing packaging materials, as heavier items may require sturdier closure options such as lock bottom boxes. Sensitive products such as pharmaceuticals may also need tamper proof packaging or boxes that are coated with UV varnishes and lined with protective materials to guard against exposure to heat and moisture.

Shelf impact

If you will house your product in boxes destined to be displayed on store shelves, consider the visual impact of your packaging. Your design should be eye-catching and visually appealing, helping your product stand out amongst competitors, while clearly communicating what it is and what it does. Think about how the packaging will look when stacked or placed next to other products and how it can maximize visibility and brand recognition. Often, a cleaner and simpler design can have greater visual impact than a more complex or extravagant one.

Unboxing experience

The UX (user experience) aspect of your packaging design is more important today than ever before. This is in part a consequence of modern marketing's emphasis on building a relationship with the consumer, but also the increasing importance of “social proof” and voluntary brand advocacy for product promotion in the age of the Internet. Many customers will share unboxing videos, for example, on their social media if the experience is especially interesting or enjoyable. So, consider with care the experience your customers will have when unboxing your product. Your packaging should be easy to open and provide a memorable, enjoyable experience for the consumer. This includes considering the packaging's ergonomics, materials, and design elements that contribute to a positive unboxing experience.

Colors, imagery, fonts, and artwork must be well-planned to communicate information and appeal emotionally to the target consumer. Think about ways that you can personalize the experience, perhaps with a “thank you” card insert, a discount coupon, or a surprise accessory related to the product.

Know your target audience

Understanding your target audience is crucial when choosing the right custom packaging design. Your packaging should appeal to your ideal customer specifically which unequivocally reflects their preferences, values, and needs. So, before you open your design software, you'll need to do targeted market research. To create packaging that resonates with your target audience, make sure that you have gathered as much data as possible relating to the following aspects:

Demographics

Research the age, gender, and income level of your target audience before designing your packaging. Different demographic groups have different preferences for packaging aesthetics and functionality. For example, older adults may need larger text, while affluent customers may prefer more luxurious materials and finishes; children's products may need additional safety considerations; and product packaging aimed at teenagers will need a distinct style and color scheme than something geared towards conservative professionals.

Values and preferences

Your packaging should reflect the values and preferences of your target audience. So, you must do research to find out what they are. For example, if your audience is environmentally conscious, consider eco-friendly packaging materials such as recycled paper, FSC-certified cardboard, and biodegradable soy-based inks to incorporate into your designs. If you aim your product at a younger audience, choose bold colors and modern design elements.

Consumer behavior

Consider the shopping and buying habits and preferences of your target audience when choosing a packaging style. For example, if your customers prioritize convenience, opt for easy-to-open packaging or single-serve options. If your audience values sustainable choices, prioritize eco-friendly materials and designs. Likewise, for a demographic group which shops online, think about how your product packaging will look as a thumbnail image on a smartphone or laptop screen.

You can delegate your market research to a third-party agency or conduct it yourself if you have the personnel and other resources. However you gather the data, packaging design, which is informed by research, always performs better than solutions based on guesswork and intuition. While there's an outlay needed to conduct market research, think of it as an investment which will increase your return in the longer term.

Choose the right packaging material

The material you choose for your packaging plays a significant role in its overall appearance, functionality, and environmental impact. Your choice of materials will also depend on your products, your target consumer demographics, and your budget. Let's look at some of the most useful and popular packaging materials and their common applications:

Folding carton materials

Custom folding cartons provide a canvas for high-quality printing and finishing, allowing for unique and eye-catching designs. They're commonly used for retail products and can be easily customized to fit various sizes and shapes. Popular materials include C1S paper, corrugated paper, brown or black kraft paper, textured and colored papers, and paperboard.

Paperboard

Paperboard is a lightweight, versatile material that can be easily printed with high-quality artwork and text. It's commonly used for packaging small items like cosmetics, food, and retail products.

Corrugated cardboard

For bulky, fragile, or heavy items, corrugated cardboard is an excellent choice. Its fluted layers provide excellent shock absorption and durability, making it suitable for shipping and protecting delicate items like electronics, glass containers, and small appliances.

Rigid box materials

Rigid boxes are made from high-quality grayboard covered with printed paper, providing a high-quality, sturdy but luxurious feel. These boxes are often used for premium products, such as smartphones, jewelry, or luxury cosmetics.

Insert materials

We can make box inserts from a range of cardboard and paperboard products, along with foam, molded plastics, and fabrics. Inserts help protect products in transit while adding value to the aesthetic qualities of the packaging and extra surfaces for further marketing and design.

Within the range of these materials, at QinPrinting, we're keen to promote environmentally friendly alternatives as far as possible. So, talk to us about recycled materials, biodegradable plastics, FSC-certified paper products, and harmless vegetable-based inks.

Focus on packaging size and shape

You should tailor the size and shape of your packaging to fit the product perfectly. This not only provides optimal protection from damage during storage and transit, but also minimizes material usage, which is better for the environment and reduces overall costs. To optimize packaging size and shape, you'll need to consider several important factors.

Measure your product

Accurately measure your product's dimensions, including height, width, depth, and weight. This will help you determine the packaging size, design a snug-fit insert option, and minimize wasted space.

Consider product arrangement

Think about how your product will be arranged inside the packaging. Will it require additional inserts or compartments? Does it need to be positioned in a particular orientation for optimal protection or display? If there's more than one product in the box, will they knock or rub against each other? Besides practical considerations, think about the aesthetic impact and UX angle, too. All these factors will influence your packaging design and dimensions.

Optimize material usage

Choose packaging designs that make the most efficient use of materials, minimizing waste and costs. This may involve creating custom dielines or selecting packaging styles that are easily stackable or collapsible. We can help you with the structural design of your packaging solutions and also provide custom templates and dielines to make things as easy, economical, and practical as possible.

If at any stage on your packaging journey you need advice about any aspect of creating the best choices for your products, get in touch. Our friendly, expert staff is always ready to help. And we have a range of resources to support your design process.

Design for shelf impact and brand recognition

Your packaging design isn't all about structural, material, and practical considerations. Effective packaging choices should help your product stand out on the shelf and make a powerful impression on potential customers. That's where artwork, text elements, and layout come into play. To maximize shelf impact and brand recognition, think about the following aspects:

Use bold colors and graphics

Choose vibrant colors, eye-catching graphics, and unique design elements that will draw attention to your product and differentiate it from competitors. Think about what will appeal to the people who buy your goods. Should you go for a modern, minimalist design? Or something floral with an Old World appeal? Bright colors and reflective surfaces? An earthy, natural look or artwork inspired by a particular season?

Incorporate your branding

Your packaging should prominently feature your brand's logo, colors, and other design elements that create a cohesive and recognizable brand identity. Each box you design is about more than just the product it contains. It should send coherent messages about your business overall and help to make sure that your logo and name become instantly recognizable and associated with the best products on the market.

Use clear messaging

What else should you print on your packaging? The combination of text and imagery should ensure that your packaging communicates your product's unique selling points, benefits, and features in a clear and concise way. Use easy-to-understand language and prioritize the most important information.

Whether shopping online or in-store, customers have only a few seconds to glance at your box to get an idea of what they're seeing. So clear communication is always an asset in capturing consumers' attention and persuading them to investigate your product more closely.

Prioritize sustainability

Environmental concerns are increasingly important to consumers, and sustainable packaging can be a significant selling point for your products. At Qin Printing, we're concerned with reducing our carbon footprint, minimizing waste, and promoting more sustainable practices. So, we are FSC-certified and have links with suppliers of environmentally sustainable materials such as recycled paper, biodegradable inks, and recyclable plastics. To incorporate sustainability into your packaging, we encourage you to:

Choose eco-friendly materials

Opt for recyclable, biodegradable, or compostable materials. Examples include kraft paper, corrugated cardboard, plant-based plastics, and soy inks.

Minimize material usage

Design your packaging to use the least amount of material necessary while still providing adequate protection and functionality.

Encourage reuse or recycling

Include messaging on your packaging that encourages customers to reuse or recycle the materials, helping to reduce waste and promote environmentally friendly practices.

Reducing the impact of packaging on the environment is not only an important responsibility but is increasingly a powerful selling point. Ultimately, opting to create packaging designs which incorporate as many environmentally friendly choices as possible is a win-win as it reduces costs, increases your corporate responsibility, and boosts sales.

Balance functionality and aesthetics

While eye-catching designs and beautiful packaging are important, they should not come at the expense of functionality. Make sure that you choose a packaging style that is easy to open, use, and store, providing a positive experience for the customer and a design which is robust, scuff and tear resistant, and suitable for handling and transit. There are several aspects to this which are worth considering:

Ergonomics

Think about how customers will interact with your packaging when opening and using your product. Packaging should be easy to handle and intuitive to use. We've all had the experience of excitedly receiving a new product and then pulling our hair out with frustration because we can't open the box without tearing it! Don't pass that on to your customers. While a box needs to protect the product and be robust, it should still be user-friendly.

Practicality

Choose packaging styles and materials that are practical for your product's intended use and storage. For example, resealable packaging may be essential for food products, while durable materials are necessary for heavy or fragile items.

Novelty vs. functionality

While unique and innovative packaging designs can be attention-grabbing, they should not compromise the product's protection or functionality. Strive for a balance between creating a memorable unboxing experience and providing practical packaging. That new crazy-shaped box with all the added flaps your designer was so excited about, while certainly eye-catching, may be very inefficient for loading onto pallets for shipping.

There's a lot more to choosing the best packaging for your products than many people realize. And several aspects that you need to consider can pull in contradictory directions. Effective product packaging design comes down to balancing these different needs.

Test and refine your packaging design

Before committing to a final packaging design, it's essential to test and refine your ideas. Making simple mockups is helpful, but with a more complex or expensive design, develop a full-scale prototype before giving the green light to mass production. It's worth thinking about the following possibilities:

Proofs, samples, and prototypes

To evaluate its appearance, functionality, and protection value, generate a mockup. Digital proofs are often enough for a very simple or repeat design. But if you need to check the structural and material characteristics, a three-dimensional sample is an excellent idea. While for more complex or costly styles, a production-level prototype will make sure that you identify any aspects of the design and style which need change or improvement before full-scale production.

Market research

Market research and focus group testing is often a great idea if you have the time and resources, especially if you need to choose between several iterations of a similar design. Gather feedback from your target audience through focus groups, surveys, or product testing events to make sure your packaging design resonates with potential customers and meets their needs and preferences.

Iteration

At bottom, packaging design is a creative process, and, like any creative process, it's about cycling through several rounds of ideation, creation, evaluation, and change before you settle with confidence on the final structure and style. Based on the feedback and testing results you've got, refine your packaging design as necessary. This may involve adjusting materials, sizing, or design elements to create the most effective packaging for your product. Basing your investment on research and data is a far more reliable way to make sure that investment gives you a good return than going by intuition and guesswork alone.

Logistics and warehousing

Don't forget that your packaging will need to be shipped, stored, loaded with your products, and distributed to warehouses and retailers. One of the major causes of financial loss to many companies is damage to goods in transit. So, the logistics and warehousing of your final product packaging should be considered when choosing a custom packaging style.

Shipping and transportation

Choose packaging materials and designs that are suitable for your shipping and transportation methods. Will your boxes be shipped by land, air, or sea? Will they be loaded in a dedicated container or be included in a shared shipping solution with products from other companies? How far will the goods travel and how many changes of transport will be involved? Depending on the answers to these questions—and probably others, too—you'll need to make decisions which involve selecting durable materials for long-distance shipping, collapsible packaging for efficient storage and transportation, water-resistent coatings, or any other choices which may influence your design and chosen packaging style.

Warehousing and storage

Make sure your packaging can be easily stored and managed in your chosen warehousing and storage facilities. Think about creating stackable packaging designs or considering the size and shape of your packaging in relation to storage space. You should also think about whether your boxes will be moved around several times within the warehouse or storage facility, so how effectively they can be loaded onto pallets.

Lead Times and production scheduling

There are other logistical concerns, such as delivery times and other scheduling issues. When working with a custom packaging provider, consider their lead times and production schedules to ensure your packaging is delivered on time for your product launch or restocking needs. A company like QinPrinting, which monitors the entire supply chain and engages responsibly with trusted shippers, importers, and couriers, is the ideal partner to avoid any unexpected difficulties and the knock-on effects of a late delivery.

Partner with a reputable custom packaging provider

Finally, choose a reputable custom packaging provider that can offer the services, expertise, and materials necessary to create the perfect packaging for your product. Look for providers that offer comprehensive services end-to-end so they can handle all aspects of your packaging project, from design and prototyping to production and logistics. Ideally, your packaging provider will also have specific experience in your industry. Choose a provider with experience in creating custom packaging for products similar to yours, ensuring they understand the specific requirements and challenges of your industry. They should also provide excellent customer support. Work with a packaging provider that offers responsive and helpful customer support, assisting you throughout the entire packaging process and ensuring a smooth and successful project.

Choosing the best custom packaging style for your products involves understanding your target audience, selecting the right materials, balancing aesthetics and functionality, and working with a reputable packaging provider. By considering these factors and following the tips outlined in this guide, you can create packaging that not only protects your product but also helps it stand out on the shelf and create a memorable brand experience for your customers.

Let's talk!

At QinPrinting, our expert and experienced team will collaborate with your marketing and packaging department to develop outstanding custom printed packaging solutions tailored to your industry and specific needs. From breathing new life into your current boxes with a custom printed sleeve to developing a complete luxury solution following your tailor-made design, we're the people to work with. We understand you need to see a return on your investment. So, we don't just print packages and build boxes: we deliver tangible, measurable results. Talk to us today, and let's get to work to develop your perfect packaging solution.

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