The Best Outdoor Clothing Brands in 2024
The Best Outdoor Clothing Brands in 2024
As we dive into 2024, it's clear that outdoor clothing technology and sustainability are at the forefront of innovation. Brands around the globe are pushing the boundaries of performance, style, and environmental responsibility, ensuring that adventurers are well-equipped for any terrain. From collaborations with top designers to breakthroughs in fabric technology, outdoor clothing is evolving in exciting ways.
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Following weeks of detailed exploration, traversing challenging trails, and studying the latest outdoor trends, we present an extensive guide to the best outdoor clothing brands you'll find in 2024.
Salomon
Where: France
Why: Established in 1947, Salomon began as a family-operated business producing saw blades in the French Alps. Over the decades, the brand has become synonymous with top-tier Alpine gear, notably excelling in techwear with its durable, stylish shoes and hikers. Remarkably resilient and impeccably designed, Salomon's products are now staples from the runways of Paris Fashion Week to the gear collections of techwear enthusiasts globally.
Icon: XT-6
ROA
Where: Italy
Why: ROA, inspired by the Forcella della Roa hiking locale, emerged in 2015 with a focus on advanced trail footwear. Known for its minimalistic yet robust designs, including Vibram-soled hiking boots, ROA has become a favorite within fashion circles and has partnered with influential names like A-COLD-WALL* and 1017 ALYX 9SM. Recently, ROA has expanded into clothing, offering outdoor-ready apparel that balances aesthetics with functionality.
Keen
Where: America
Why: Launched by footwear designer Martin Keen, Keen quickly established itself as a leader in outdoor footwear with innovative designs like the Newport Sandal. Known for comfort and durability, Keen's range has grown extensively, with collaborations including Engineered Garments and atmos. Keen footwear remains a popular choice for both hiking and casual wear.
Icon: Jasper
Arc'teryx
Where: Canada
Why: Vancouver-based Arc'teryx has been at the forefront of technical outdoor apparel since 1989. Renowned for its meticulous craftsmanship and innovation, Arc'teryx designs gear for extreme conditions, including windproof and waterproof jackets like the iconic Alpha SV. With lines like Veilance and lifestyle collections, Arc'teryx continues to blend utility, style, and premium quality.
Icon: Alpha SV Jacket
RANRA
Where: London and Reykjavík
Why: Known previously as Arnar Már Jónsson, RANRA operates at the intersection of fashion and performance outdoor gear. The brand, formed by Luke Stevens and Arnar Már Jónsson during their studies at the Royal College of Art, excels in elevating practical apparel with an artistic and conceptual approach, making it a unique name in the outdoor clothing market.
Moncler
Where: Italy
Why: Moncler, with a heritage rooted in the 1950s ski scene, epitomizes luxury in outdoor clothing. Its collections, including the Moncler Genius collaborations and Moncler Grenoble ski line, merge high-fashion design with technical efficiency. Signature pieces like the Maya puffer jacket have cemented Moncler's status as a leader in luxurious, functional outerwear.
Icon: Maya Jacket
The North Face
Where: USA
Why: The North Face revolutionized outdoor gear with pivotal innovations in shapes, materials, and technologies. Known for iconic items like the Denali fleece and the Mountain Jacket, The North Face has shaped techwear and outdoor fashion over decades with its durable, stylish and functional gear.
Icon: Nuptse Jacket
Additional Noteworthy Brands
adidas Terrex
Where: Germany
Why: Known for integrating high-performance materials like nylon ripstop and Continental rubber outsoles, adidas Terrex has made significant strides in the outdoor gear market. Collaborations with brands like and wander and a commitment to sustainability have positioned Terrex as a top choice for adventurers.
Gramicci
Where: Japan
Why: Originally focused on climbing gear, Gramicci has become renowned for its versatile, comfortable outdoor clothing. Features such as built-in webbing belts and unique dye techniques stand out in their product lineup, making Gramicci a favorite among those who value both practicality and style.
KONUNDRUM
Where: Germany
Why: This emerging brand has gained attention for its modular outerwear designs and high-density organic cotton. Founded in 2020, KONUNDRUM's meticulous focus on every design detail, from zippers to buttons, showcases its commitment to quality and innovation.
Icon: GS-DACIT
Merrell
Where: America
Why: Known for its rugged hiking boots like the Moab, Merrell has maintained its status as a staple in outdoor footwear since 1981. The brand’s Hydro Moc slip-on further showcases Merrell’s dedication to innovation and practicality in outdoor gear.
Canada Goose
Where: Canada
Why: Famous for its heavy-duty Arctic gear, Canada Goose has expanded beyond parkas to include varied tech apparel. Its products, characterized by high performance and high prices, remain trusted by extreme adventurers and fashionistas alike.
Icon: Hooded Down Jacket
and wander
Where: Japan
Why: Merging fun and performance, and wander offers outdoor gear with poetic touches and eye-catching designs. From technical pouches to avant-garde jackets, the brand brings a playful yet functional aesthetic to outdoor wear.
Craghoppers
Where: England
Why: Established in 1965, Craghoppers crafts straightforward, reliable outdoor gear that has proved its mettle in extreme conditions—including the world’s highest peaks. Endorsed by personalities like Bear Grylls, this brand represents time-tested quality.
Icon: Dustin Insulated Jacket
Post Archive Faction
Where: South Korea
Why: This forward-thinking label integrates high fashion with functional design, offering innovative products like transformable pants and unique puffer jackets. Post Archive Faction continues to redefine the boundaries between utility and style.
Veilance
Where: Canada
Why: The luxury arm of Arc’teryx, Veilance produces sophisticated, under-the-radar techwear designed for daily use but capable of high performance. With its minimalist style and subtle branding, Veilance is ideal for those who demand both elegance and efficiency in their gear.
ACRONYM
Where: Germany
Why: Since its bold debut in 2002, ACRONYM has been a pioneer of techwear, blending military functionality with modern aesthetics. Renowned for its innovative designs and high-quality materials, ACRONYM remains a leader in the fusion of streetwear and technical apparel.
Icon: J101-GT
Patagonia
Where: USA
Why: With an unwavering commitment to environmental activism and ethical production, Patagonia is much more than an outdoor clothing brand. Known for its durable, high-quality gear and initiatives aimed at sustainability, Patagonia continues to lead by example in the industry.
Icon: Classic Retro-X Jacket
Porter-Yoshida & Co.
Where: Japan
Why: Renowned for its highly functional and durable accessories, Porter-Yoshida & Co. has been a staple since 1935. The brand’s military-grade materials and innovative designs make it a top choice for outdoor enthusiasts looking for reliable gear.
Houdini
Where: Sweden
Why: Known for its eco-conscious approach, Houdini creates high-performance sports apparel with a focus on sustainability. From recyclable materials to gear rental options, Houdini is setting new standards for environmentally-friendly outdoor wear.
Icon: Heyday Hooded Ski Jacket
Snow Peak
Where: Japan
Why: Originally a camping gear company, Snow Peak expanded into outdoor clothing, offering meticulously designed, high-quality garments. Snow Peak stands out with its innovative designs that provide both functionality and comfort in outdoor settings.
Norrøna
Where: Norway
Why: Famed for its precise craftsmanship and premium performance, Norrøna creates gear for extreme conditions. The brand’s heritage, combined with a commitment to sustainability, makes it a favorite for serious adventurers.
Icon: Green Lofotex GORE-TEX Jacket
Stone Island
Where: Italy
Why: Stone Island is celebrated for its unique dyeing techniques and innovative fabrics, producing stylish outerwear with functional features. The brand is well-respected in both the fashion and outdoor industries.
Icon: Maglia Blue
66North
Where: Iceland
Why: An iconic name in outdoor gear, 66North is renowned for its performance apparel designed for Iceland’s harsh climates. Their Snaefell jacket, made from Polartec NeoShell, exemplifies their expertise in creating breathable, waterproof outerwear.
Icon: Tindur Jacket
_J.l-A.L_
Where: London
Why: Emerging as a leading player in the techwear field, _J.l-A.L_ combines advanced design software with a keen eye for futuristic aesthetics, producing highly functional and stylish clothing since its inception during the COVID-19 pandemic.
HH-118389225
Where: Norway
Why: A continuation of Helly Hansen’s commitment to technical wear, HH-118389225 combines innovative materials with sleek design, offering gear that stands up to the toughest conditions while maintaining modern aesthetics.
Icon: Arc Storm Jacket
Jack Wolfskin
Where: Germany
Why: As one of Europe’s leading outdoor brands, Jack Wolfskin is known for its premium quality and environmental focus, offering a wide range of durable, ethically-produced products suitable for all outdoor activities.
Goldwin
Where: Japan
Why: A pioneer in combining technical expertise with continuous improvement, Goldwin produces some of the finest outdoor gear, from innovative jackets to exclusive collaborations, making it a standout brand globally.
Icon: Three Dimensional Down Jacket
Kjus
Where: Switzerland
Why: Founded by an Olympic athlete, Kjus brings high-performance materials and advanced technology to its luxurious winter apparel, offering features like an electronic sweat management membrane that can be controlled via smartphone app.
Bogner
Where: Germany
Why: Combining luxury and performance, Bogner has been producing top-tier alpine wear since the 1930s. Known for bold designs and high-quality fabrics, Bogner remains a prestigious name in technical and fashionable ski wear.
Aztech Mountain
Where: USA
Why: Based in Aspen, Colorado, Aztech Mountain merges versatility with high performance in its luxurious outdoor clothing line. The brand is expanding rapidly and is known for its stylish and functional pieces, like the Nuke Suit.
Icon: Nuke Suit
Templa
Where: Australia
Why: Known for its avant-garde approach to outdoor apparel, Templa merges high fashion with performance features. Collaborations with designers like Raf Simons highlight Templa’s focus on creating innovative and stylish technical wear.
Mammut
Where: Switzerland
Why: With a heritage dating back to 1862, Mammut is a leader in both climbing ropes and advanced outdoor clothing. Their products, combining fashion and function, are designed for optimal performance in the most challenging conditions.
Icon: Nordwand Jacket
Haglöfs
Where: Sweden
Why: With over a century of experience, Haglöfs consistently adopts new technologies to produce durable, dependable tech apparel. Notable innovations like the V Series Raw Anorak highlight their commitment to quality and performance.
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Jöttnar
Where: UK
Why: Established by former Royal Marine commandos, Jöttnar designs some of the toughest outdoor apparel available, specifically for extreme conditions. Their products focus solely on performance, making them a top choice for serious adventurers.
Tilak
Where: Czech Republic
Why: Known for its high-performance GORE-TEX jackets, Tilak blends traditional craftsmanship with cutting-edge technology. Their Evolution jacket, with features like waterproof zippers and removable snow skirts, epitomizes their expertise in technical outerwear.
BLACKYAK
Where: South Korea
Why: BLACKYAK takes performance to the extreme with its innovative designs and materials. The brand’s award-winning Hybrid Jacket is a testament to their commitment to maximizing functionality and style in outdoor gear.
Garuda SS
Where: India
Why: Founded by Suhail Sahrawat, Garuda SS combines inspirations from streetwear, suiting, and military attire to create unique and functional outdoor clothing. Their innovative design approach distinguishes them in the techwear market.
Toread
Where: China
Why: As a major player in China’s outdoor apparel market, Toread offers high-tech gear for a variety of extreme conditions. While not widely known internationally, their use of innovative materials like powdered hemp makes them a brand to watch.
Icebreaker
Where: New Zealand
Why: Pioneering the use of merino wool in technical apparel, Icebreaker has become synonymous with sustainable, high-performance clothing. Their merino blends offer excellent layering options, combining comfort, moisture control, and eco-friendly properties.
Icon: Tabi Tech Lite Long Sleeve Pocket Crewe
First Ascent
Where: South Africa
Why: South Africa’s leading outdoor gear brand, First Ascent provides versatile, high-quality apparel for a variety of activities. Known for their functional designs, their products are trusted by adventurers across the continent.
Icon: Transit Down Jacket
Montagne
Where: Argentina
Why: As Argentina’s premier outdoor gear manufacturer, Montagne offers a wide range of high-quality products suitable for the demanding conditions of the Andes. Their diverse lineup includes both technical and lifestyle gear.
Riot Division
Where: Ukraine
Why: Known for its innovative designs and modular functionality, Riot Division offers techwear that merges style with extreme practicality. Their versatile jackets and vests are designed to adapt to a variety of environments and conditions.
Icon: Common Jacket
Polartec
Where: USA
Why: Polartec is the fabric innovator behind much of the fleece used in techwear. Their textiles, like Polartec Power Stretch and NeoShell, offer excellent performance characteristics and are utilized by top outdoor brands globally.