15 Must-Know Digital Asset Management Best Practices

Before investing in a DAM system, every company first needs to decide what it is trying to accomplish with DAM. Its software and system choices should align with the overarching business goals, priorities, and needs. 

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At this stage, organizations should consider surveying any teams that may use the software or stakeholders invested in the company to identify which core features and capabilities are most important to them. The ideal DAM system might prioritize:

• File Uploading: A quick, easy way to add files to a centralized storage location is a key function for teams involved in asset creation.
• Cloud Access: Files stored in the cloud are accessible from anywhere, enabling team members to work together even when they can&#;t be in the same place.
• Asset Organization: Tagging, file naming, and other descriptive metadata helps team members find the files they need.
• Encryption and Security: A secure DAM system with data encryption and role-based access controls can ensure that sensitive files are stored safely and downloaded by authorized users.
• Built-in Workflows: Streamlined workflows can facilitate collaboration, asset adaptation and distribution, and integration with other systems.

Conducting a business needs analysis enables the company to identify goals, objectives, and essential functions the DAM software will need to support. 

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Digital assets are digital content files, such as photographic images, audio, video, graphics, text files, or data. They may be stored locally on a server, digital device (PC, tablet, media player, etc.), or in the cloud.

Digital asset management, or DAM, is the process by which a person or organization categorizes, stores, and shares its digital assets. A DAM system is a software solution that facilitates and automates the DAM process.

Digital asset management impacts a wide variety of industries and disciplines, including:

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• Marketing and advertising
• Social media
• Education
• Sales
• Publishing
• Graphic design
• Photography
• Finance
• Web development
• Retail
• Government
• Entertainment

DAM can also affect third parties who work with a company, such as strategic partners, vendors, or subcontractors.

For many organizations new to DAM, the category can be overwhelming. There are many unanswered questions: What kind of system is the right fit? How much is it going to cost? How long will it take to see a return on our investment? Do we really need to find a solution provider partner?

As a single source of truth for brand assets, digital asset management (DAM) software is an essential tool for maximizing operational efficiency and the value of content as those collections increase in size.

Businesses and brands around the world are encountering a growing problem in the form of growing digital asset files. The channels and formats for reaching audiences have become more diverse and sophisticated. As a result, building a brand experience that reaches audiences consistently via those channels is also increasingly becoming more critical to overall business objectives. So, brands are turning to a DAM system to better manage these multiplying digital assets.

When choosing a DAM system that's right for you, here are some key things to consider:

• Intuitive search - Much of the benefit of a DAM system comes from its ease of use. Do the relevant assets show up in your search when and where you expect?
• Distribution and sharing - Working between internal and external teams present its own unique challenges. There should be a simple way to ensure those projects can take place without extra back and forth communication and creative requests.
• Automation - Today brands (and their content) are connected across many different touchpoints. The ability to dynamically update assets across the board, all at once from within the DAM system, is essential to brand consistency and overall brand experience. 
• Permissions and security - Brand control and version control are essential to overall brand experience. Outdated and otherwise unapproved assets can complicate successful campaigns so there should be settings that make asset use and access straightforward. 
• Read the reviews - Visit a resource such as the G2 digital asset management overview and see how other businesses have found their fit.

According to Jim Hanifen, Head of Product at Brandfolder, &#;The most valuable asset at your company is your brand, and that brand is made up of digital assets. The right brand management software will ensure every piece of collateral meets the high standards necessary to drive recognition and growth.&#;

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